THE BUSINESS BOOK BIG IDEAS SIMPLY EXPLAINED

Descripción

How can you create a successful brand? What makes a great business leader? Why do some companies fail while others prosper? Throughout history, business gurus have offered solutions that have shaped and shaapened the word of business and commerce

Written in plain English, The Business Book unpicks brilliant business thinking with pithy explanations that cut through the jargon, step-by-step diagrams that untangle theories, and witty illustrations tht play with our ideas about the global marketplace.

Whether you’re an entrepreneur starting up a business, a CEO looking at the bigger picture, or a consumer curious about what makes business tick, you’ll find plenty to inspire you in this book